PAUL WELLER - ‘BRAND NEW TOY’

A real privilege for all concerned at Chief last Friday: Paul Weller was down at our studios, The Longhouse, to shoot his latest promo, ‘Brand New Toy’. With nearly 40 years in the music business and some of British music’s finest moments to his name, Paul is a bastion of artistic quality and integrity. Yes, it was a fine day to be at work. He also has an incredibly stylish guitar case. 

Director Joe Connor (pictured) held the creative reins. Chief’s art department built a mirrored tunnel-like prism which gave us a spectacular kaleidoscopic effect. We took the technocrane out for a walk in there and let it off the leash for a bit, just so it could stretch its legs. 

CHVRCHES: ‘RECOVER’

  • NEW MUSIC VIDEO AND THIRD COLLABORATION BETWEEN DIRECTOR SING J. LEE & SCOTLAND’S FINEST
  • SECOND SINGLE FROM THEIR OUTSTANDING DEBUT ‘THE BONES OF WHAT YOU BELIEVE’
  • SHOT ON LOCATION IN USA, EUROPE AND JAPAN
  • OUT NOW - UK: GOODBYE/VIRGIN RECORDS. US: GLASSNOTE RECORDS

Magnet: ‘Composer’

Shot in our very own versatile studios, The Longhouse, Chief worked with Magnet on a series of commercials to showcase their new range of superior kitchens. A great project that involved many weeks of set building and finessing from Chief’s art department. 

Ever wondered if anything goes on in abandoned factories? As this video evidence will show you, beautiful people with elegant watches dance flawlessly, and the whole thing is shot with breathtaking flair. Or at least that’s when The Kooples team up with Chief to make a commercial. Produced by Nick Crossley and directed by Amer Chadha-Patel.